brand messaging and copywriting with humanity included.
your brand deserves personality-filled, bot-free messaging that’s (1) actually good, and (2) gets the people fired up.
my two buckets of services
1 discovery and foundational
internal, external interviews
taglines, mission statements
brand voice dev + guidelines
naming + positioning
about us pages, staff bios
2 ongoing copywriting
website
digital (organic, paid)
print collateral
packaging, point of sale
video scripts
“why should i hire you to words for my brand?”
first of all, what a strangely worded sentence. you clearly wrote it yourself. i’m impressed! and second of all:
beautiful consistency
get everyone in the organization rowing in the same direction. with messaging locked in, your audience gets a story that sticks.
more of everything
more awareness, more leads, more revenue. it happens without even trying. the power of a voice and story that stands out in the sea of same.
the power of why
there’s a wild company-wide effect that comes with knowing your why. it adds purpose and a plan to daily operations.
when you know your story and know how to talk about it, you’re unstoppable.
“human runs deep? what in tf does that mean?”
1 it means we connect with what feels real
all of us are wired to spot a fake and run from it, and conversely, to be drawn to authentic writing that feels real.
2 human ALWAYS wins
brands that approach messaging with a unique recipe of personality and value are the brands that grow and last.
3 a.i. won’t win this fight
if you use it and swear by it, i won’t try to convert you. but it makes a mockery of this line of work, so i type all notes by hand and conquer the blank page without bots.
4 your brand deserves unique goodness
it’s easier than ever to sound like everyone else around you, which means it’s easier than ever to be ignored. if you want your offering to stand out, that’s what i’m here for.
“you sound like you know what you’re doing.”
i feel like there’s a but coming up.
“but,”
I KNEW IT.
“what do other people say about you?”
oh, that’s all you need? i got you.
“I have worked with Luke for over ten years across several brands. He’s given them all individual voices and tones, relating to our audience and helping us flip what we want to say into what they want to hear. He has helped us become both clever and sophisticated, pulling us out of our endless cycle of creating content that simply blended in with the industries we serve.”
-Clarissa, Director of Strategic Marketing (the rare B2B marketing exec who truly gets it)
“Luke has been a proudly human writer for as long as I’ve worked with him. Before we had GenAI, this simply meant being audience focused and hyper aware of who he’s writing for and how to engage those people. That’s still true - his copy is stubbornly human-centric. This makes it clear, funny, engaging and never robotic. He’s one of my favorite writers.”
-Candice, Global Director of Content Marketing (she’s in the running for the kindest, most brilliant writer on earth)
“Working with Luke was fantastic. He took the time to understand the voice for my brand and was able to come up with some great options for me to review. We worked on refining and eventually selected the best for the needs we had. When you work with Luke, you'll get the same excellent outcome.”
-TJ, Owner & Lead Developer, Ravenna Interactive (If you need a website, hit TJ up. His stuff is gorgeous.)
“I’ve had the pleasure of knowing Luke for years, and he consistently crafts genuine content that is simple, direct and easy to connect with. His unique style makes even the most complicated subjects clear and understandable.”
-Cesar, Community Engagement Manager (one of those gentle souls who has your back at all times)
“Luke started as my colleague where we partnered closely on Allstate work. As I moved to in-house leadership roles, he became one of my go-to partners. He picks up anything I throw his way, asks smart questions and delivers thoughtful, high-quality work on time. No notes.”
-Tiffany, Brand, Creative & Communications Leader (I flippin’ love Tiffany)
“If you need a writer that understands the full picture and connects creative with strategy, trust Luke. One example: ten years ago, the success of his work for our domestic market was adopted by our global organization and rolled out across Asia, Europe, the UK and the Americas. I trusted him then and I still trust him today.”
-Clarissa again (she’s the best)